http://www.adcentercode.net The Inside Source to MSN adCenter Tue, 24 Oct 2006 19:12:08 +0000 http://backend.userland.com/rss092 en This blog is really about Microsoft Search Marketing but I think this is a great article and begs the question of when Microsoft is going to get into the publisher market in earnest. You can read the article on Comtech News at the following link. -  Google Punches Yahoo ... http://www.adcentercode.net/google-punches-yahoo-in-the-face Microsoft Search has just done something that should help win them some friend’s amount search engine marketers.  They have introduced a new search command called, LinkFromDomain.  It works fairly strait forward, simply enter the command LinkFromDomain:domainname.com and you will see all the sites the domain links to. This allows site owners ... http://www.adcentercode.net/new-link-search-command-from-microsoft Yep you bet they are, well at least according to Google that is!  Let me explain becaue this is a unique thing doesn't mean that Microsoft is winning the search engine war at all but it is kind of funny and there is a huge SEO lesson in it for ... http://www.adcentercode.net/microsoft-search-is-the-number-one-search-engine [tag]Microsoft[/tag] brought [tag]Windows Live Search[/tag] out of Beta mode today and also initiated the process of unifying its services. "We taking users of [tag]MSN Search[/tag] and upgrading them to the Live Search experience," over the next few days, said Christopher Payne, Microsoft's corporate vice president, Windows Live Search. "Live.com is ... http://www.adcentercode.net/microsoft-brings-windows-live-search-out-of-beta-mode I was a solider at one time in my life back 17 years ago. I joined the Army at 17 and then served in the US Army Airborne during the First Gulf War. After that I served for 2 more years for deployments with combat engineers in Panama, Hondours and ... http://www.adcentercode.net/the-internet-marketers-creed If you are interested in the [tag]Microsoft ContentAds[/tag] then you may want to know that select [tag]Microsoft adCenter[/tag] advertisers just received invitations to participate in the new [tag]ContentAds[/tag] pilot, which begins running this fall. In a recent email select advertisers were told that ads would appear on various MSN owned websites ... http://www.adcentercode.net/microsoft-adcenter-rolling-out-content-ads-beta In what has to be see as a direct response to Google's exclusive deal with [tag]MySpace[/tag] [tag]Forbes[/tag] has reported that [tag]Microsoft[/tag] has announced a similar deal with [tag]Facebook[/tag].  Under the deal announced late Tuesday, Microsoft will sell and provide banner ads and sponsored links for Facebook using ... http://www.adcentercode.net/microsofts-msn-search-ads-to-appear-on-facebook Doug Stotland, Group Product Manager, [tag]Microsoft adCenter[/tag], [tag]MSN Search[/tag], told advertisers on August 22nd that they have the "capacity to pay more for a click" in response to questions about bids being to high and a growing ROI gap. At a Search Engine Strategies Conference panel, called "Meet the ... http://www.adcentercode.net/are-ppc-bids-to-high [tag]Microsoft[/tag] made an announcement on August 14th that it has acquired [tag]MotionBridge[/tag] , a provider of search technology geared specifically for mobile devices currently based in Paris France. Microsoft made the official announcment of the acquisition at the 3GSM World Congress in Barcelona, Spain. MotionBridge technology, which is sold to carriers, ... http://www.adcentercode.net/microsoft-acquires-motionbridge In their quest to move more into online media and services Microsoft is looking to capture more users by giving away a full web suite to small to medium size business customers. The product which launched about a month ago is called, Microsoft Office Live Beta. The Service provides ... http://www.adcentercode.net/free-website-hosting-and-domain-from-microsoft Microsoft just unveiled a patent application that may be the inspiration for Windows Live QnA, the patent describes a process for removing unlinked documents from a search engine's index along with an approach for presenting relevant snippets with search results, a means of using cached search results for queries with ... http://www.adcentercode.net/microsoft-unveils-new-patent-inspiration-for-windows-live-qna Microsoft adCenter has a new release launching Saturday, August 5th, and one of the upgrades includes the long awaited Firefox browser support. Which makes a lot of sense because many SEO types and Internet Marketers who work in advertising agencies or internaly for large advertisors prefer the FireFox browser both for ... http://www.adcentercode.net/microsoft-adcenter-upgrades-firefox-support-at-last Microsoft is beginning to plan new ventures into offline media, and is getting ready to deploy a system that would extend its online search advertising model to additional outlets, Joanne Bradford, Microsoft's chief media revenue officer, revealed Wednesday during an American Business Media conference in New York. Like arch-rival Google, ... http://www.adcentercode.net/msn-search-to-branch-into-off-line-advertising I just read and interesting article at MediaPost.  The article was titled Why MSN Will Move Up and was a pretty good read.  Here are some interesting points made by the author, Bill Wise. 1.  Ad Targeting - MSNs ad targeting has gotten a lot of press but many are quick ... http://www.adcentercode.net/why-microsoft-search-will-improve Microsoft really appears to be taking the search marketing world seriously in an effort to ensure it can effectively compete with Google and Yahoo. Late last year Google released Google Analytics and if you have been lucky enough to get a copy (the program has a waiting list) you ... http://www.adcentercode.net/could-we-soon-be-using-microstats That's the news today as Microsoft has taken adCenter live and opened it to all commers they have also changed the name. Visitors to our blog my note that we have followed suit changing our name from "The MSN adCenter Code Blog" to "The Microsoft adCenter Code Blog". So what ... http://www.adcentercode.net/msn-adcenter-is-now-microsoft-adcenter On April 7 I posted Could Microsoft By Yahoo? - 7 Reasons It Could Happen I was pretty clear that it was just my theory and 100% speculation to boot. Now today we seem to have a second (more informed) source confiming that my prediction is not only possible ... http://www.adcentercode.net/msn-to-buy-yahoo-act-2 Recently I was checking out some sites I have given links to from some of my personal sites. A few I had used rel="nofollow" on which is supposed to tell spiders to not follow a link. Part of this is to help link spam like in blog comments so ... http://www.adcentercode.net/msn-search-ignores-the-relnofollow-command "On Friday MicroSoft announced that it has hired away InterActive Corp search head Steve Berkowitz to lead its Online Business division, which includes MSN and Windows Live. Berkowitz will replace David Cole on May 8, who announced he would be taking a leave of absence in March. In an e-mail to ... http://www.adcentercode.net/steve-berkowitz-to-run-msn-online A few days ago I posted Could Microsoft Buy Yahoo? - Seven Reasons it Could Happen! I posted about it at The Search Engine Watch Forum and this was the response one poster had.  I found it interesting and from a clearly informed party so I though I would share it here. "MSFT ... http://www.adcentercode.net/thougts-on-a-possible-microsoft-purchase-of-yahoo I just learned the following from the MSN adCenter team: "We have listened to your feedback during the MSN® adCenter pilot, and we are excited to announce an upcoming update of the tool, with some new features that will offer you a better, easier, and more productive ... http://www.adcentercode.net/msn-adcenter-offers-new-features I know this might sound like hype or at least over speculation but I think perhaps it is more then possible, perhaps it may even be plausible? Recently CNN Reported that both Yahoo and Microsoft were in the process of purchasing land in Quincy Washington. The reasons given ... http://www.adcentercode.net/could-microsoft-buy-yahoo-seven-reasons-it-could-happen It seems that MSN adCenter will be open soon to all comers (sometime in the next few weeks). Many are saying the bid to swipe business from Google’s advertising programs, which raked in $6.1 billion in 2005, comes with at least one built-in advantage: Advertisers want more choices then ... http://www.adcentercode.net/msn-adcenter-poised-to-become-a-major-force-in-2005-2006 As of March 23 MSN has now reduced adCenters showing of Yahoo/Overture ads to only 30%. Currently MSN has until June when there contract with Yahoo runs out when they will have to be at `100% showing their own ads. So they have now moved to a 70/30 ... http://www.adcentercode.net/msn-now-showing-ads-at-70-ratet Microsoft is currently launching an new online ad program on their Live services and on MSN. Microsoft reports they will use the revenue from this new program to fund new online efforts and to take ad market share from Google and Yahoo. The advertisements will run on the ... http://www.adcentercode.net/msn-adcenter-microsoft-launch-new-advertising-initiative According to Personal Tech Pipeline  MSN Search and Microsoft will soon have a product to compete with Google Video (kind of makes you think about my last post about music and video being a next step doesn't).    The report on Personal Tech mentions the following from an interview with LiveSide.net, ... http://www.adcentercode.net/microsoft-msn-search-may-soon-be-in-the-online-video-arena Well the big news in the PPC Search Engine war always seems to come from Google but never underestimate a billion dollar giant like Microsoft.  It seems that the Gates Crew have snapped to the reality that they have millions of Xbox players and will sometime in ... http://www.adcentercode.net/adcenter-comming-to-an-xbox-near-you For a three-hour window on 3-6-06, MSN adCenter will open up adCenter pilot testing to advertisers wishing to get an early start on their campaigns. Enrollment begins at 9 a.m. Monday. Advertisers who already have campaigns running on other search engines can use QuickLaunch to transfer campaign information faster. The MSN ... http://www.adcentercode.net/reminder-adcenter-open-to-the-public-on-monday MSN's has been quiet about contextual advertising, still an early project that is not even yet in beta. They will of course be competing with Yahoo Publisher and Google Adsense but to do so effectively they will first need to builder advertiser volume. I certainly feel that MSN can succeed ... http://www.adcentercode.net/msn-adcenter-talking-about-contextual-ads-contentads On Tuesday night Feb, 20th MasterLink and other attendees of DFW SEM's Monthly Meeting were treated to a presentation of MSN's new Adcenter Version 3.0 (which of course is still in Beta and just released on Saturday which made this 3.0s first ever public showing by ... http://www.adcentercode.net/msn-team-gives-first-public-demo-of-msn-adcenter-30-presented-to-dfw-sem Currently MSN is displaying both their own ads and ads from Yahoo (through an agreement that ends this summer. MSN had been showing 25% of their own ads and 75% of the Yahoo ads but just ramped up to 50% MSN and 50% Yahoo Overture (acorrding to Mark Barerra) Of course ... http://www.adcentercode.net/viewing-msn-adcenter-ads-with-out-yahoooverture MSN AdCenter's Beta Team announced today that there will be a brief open sign up period for new advertisers to get an AdCenter Beta account without waiting for an invitation or the larger release in scheduled for June. The open sign up period will last for just three ... http://www.adcentercode.net/msn-adcenter-to-open-to-the-public-for-only-three-hours