Microsoft acquires MotionBridge
Microsoft made an announcement on August 14th that it has acquired MotionBridge , a provider of search technology geared specifically for mobile devices currently based in Paris France.
Microsoft made the official announcment of the acquisition at the 3GSM World Congress in Barcelona, Spain. MotionBridge technology, which is sold to carriers, looks to solve the tedious process of finding and retrieving data on a mobile phone by reducing the amount of information users have to input through keypads.
Besides mobile-focused search, MotionBridge also brings customers to Microsoft, including Orange and O2 Ltd. in the United Kingdom and Sprint Nextel, based in Reston, Va. Microsoft also hopes the acquisition will help it expand its Windows Live initiative beyond the PC to any device attached to the Web. Windows Live is the company’s strategy of eventually making all its software available as a Web service.As current market trends indicate the battle for web search traffic and the revenue that goes along with it will move more and more into the mobile realm. Time will tell if Microsoft’s new buy was worth the investment but at least they are working in the right direction.
~ Jack
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