The Microsoft adCenter Code Blog

If you are interested in the Microsoft ContentAds then you may want to know that select Microsoft adCenter advertisers just received invitations to participate in the new ContentAds pilot, which begins running this fall.

In a recent email select advertisers were told that ads would appear on various MSN owned websites such as MSN Real Estate and MSN Money, as well as others linked from the main MSN portal. For those who are hoping to display MSN ads as a publisher there is a ray of hope in the invite, here is part of the email we recieved from MSN adCenter.

Content Ads is Microsoft’s next product that allows advertisers to place content-targeted, text-based advertisements primarily on Microsoft-owned properties including MSN Money, Real Estate, and many others within the www.msn.com portal.

This migh mean that ads for this pilot could also appear on non-MSN sites, meaning website owners may be able to get into this program before it officially launches as a full-service publisher program similar to Google AdSense or Yahoo Publisher Network.

ContentAds will also be utilizing demographic targeting, geo-targeting and incremental bidding tools for all advertisements as well, so advertisers will have full flexibility on their ads appearing through ContentAds.

I am most looking forward to the day I can particapate in the program as a publisher but for now we are happy to be invited to the beta on the opposite end of the MSN Search program,

~ Jack

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