MSN adCenter is Now Microsoft Adcenter
That’s the news today as Microsoft has taken adCenter live and opened it to all commers they have also changed the name. Visitors to our blog my note that we have followed suit changing our name from “The MSN adCenter Code Blog” to “The Microsoft adCenter Code Blog”.
So what does this big change mean? Not that much, oh Microsoft is announcing a lot with the change such as…
- Ads Being Displayed on MS Live Mail
- Ads on Office Live
- Ads on Office Online
- Ads on Windows Live
- Ads on the Safety Center and of course
- Ads on the Xbox
None of this is really all that new we have reported on it quite a bit in specualtion as to where MSN was headed with its ad program. I think the name change is just meant to give a nice buzz to the new ad program which has been in the works and clearly what was comming for a very long time.
The bigger news is still the Forbes Article about a possible merger or partnership with Yahoo but this seems to be what everyone is talking about anyway. It is going to be interesting to see how much revenue can be created with this new program and opening up these additional traffic channels to Microsoft adCenter advertisers and how it will effect or impact the timing of the release of Microsoft Content Ads which will be the Google adWords / Yahoo Publisher competitior due out from the big MS later this year,
~ Jack