MSN adCenter Now Showing Ads at 70% Rate
As of March 23 MSN has now reduced adCenters showing of Yahoo/Overture ads to only 30%. Currently MSN has until June when there contract with Yahoo runs out when they will have to be at `100% showing their own ads. So they have now moved to a 70/30 ratio which indicates they are on track to gettting their advertiser inventory full enough by the June deadline.
There are several impacts of note here.
1. If your currently in the adCenter Beta program this is good news because you now are going to be given more impressions.
2. If you are a Yahoo advertiser your traffic from that source may be going down if you are not off setting it as MSN continues to reduce their showing of Yahoo ads.
3. This is a good sign that we are getting closer to a MSN publisher program.
~ Jack Spirko