Reminder - adCenter Open to the Public on Monday
For a three-hour window on 3-6-06, MSN adCenter will open up adCenter pilot testing to advertisers wishing to get an early start on their campaigns.
Enrollment begins at 9 a.m. Monday.
The MSN adCenter website reports that earlier customer feedback resulted in a number of changes:
1. New campaign tab provides a snapshot of all the orders (ad groups in google terminology) you have under your campaign.
2. Apply targets for your ad in the campaign tab when you create a new order.
3. You can now research keywords in the same section of adCenter where you build your keyword list (to me this one was like well duh, glad to see MSN listens).
4. New percentage-based incremental bidding has been added so you don’t have to learn a new bidding method. (I think this is a big deal and while the concept may still be new the new method will now have more people using it)
5. Delete campaigns and orders, even those you have already submitted, to help you manage your account. (Why this had to be added I don’t know at least they did it)
6. City-based targeting now automatically associates a state or region with your selection. (I am going to have to play with this one to be able to comment on it fully)
I know I posted about this before but I wanted to remind everyone given we are less then 24 hours away from a very brief 3 hour window.
Despite some bugs and some road bumps adCenter is a great new source of targeted traffic with some real unique features, get in while you can or you may end up waiting until June for you chance to test drive the system,
~ Jack Spirko